ck one Fragrance turns into apparel brand

Calvin Klein, Inc., along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein jeans Denim Jeans and Swimwear, announced that Warnaco will launch a new lifestyle Apparel brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name ‘ck one.’ This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.

The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The new offerings have already received a very positive reaction from retailers.